Category: Visual Language

A Journey Through Color

The Color Hue Test I could not lose this color challenge. I believe I did achieve a win. As they say, you can run, but hue can’t hide. I…

Taking Care of Business – Cards

Forget the eyes – Business cards are the windows to the soul. Which is why the branding and creative process leading up to the deciding to print the…

Logo Motion

ROXY/Quiksilver has been a successful surf and clothing brand for over 4 decades. Their logo is brilliant, iconic and gives the audience an “AHA!” moment, that even after…

Typographically Speaking

I spend hours and hours choosing the perfect font for any project, card, letter, photo edit that I do. It’s even harder trying to find the typeface that…

I Saw the Sign: The Good, the Bad, the Revamp

Once you start consciously observing the signage that covers 95% of the surroundings in NYC, you can’t un-see it all. You enter this rabbit hole of visual stimulation…

Design Analysis – Disneyland’s Matterhorn Attraction Poster

The original posters for the Disneyland Attractions have always struck me as nothing shy of brilliant. They have that vintage classic tone, yet very current feel to them….